Marketing Analytics Course Syllabus

Online Course Videos

Marketing Analytics | Coursera


What you will learn How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time How to measure ...

[PDF] Syllabus for MKTG 474 MARKETING ANALYTICS http://www ...


Course materials. Lecture topics and assignments are listed under Course Schedule. The overheads used in class are available as Powerpoint and Adobe pdf ...

[PDF] MKTG 475 Standard Course Outline


Marketing Analytics is an application of data science to marketing decision problems. The course explores customer data analysis techniques and their theoretical ...

Syllabus for Marketing Analytics: Fundamental Data-Driven Marketing


Students will design an analytics program to meet the needs of a specific business--either their own, or one based on a case study. In four parts, students will ...

MARK5822 Course Outlines | Marketing Analytics in a Big Data ...


Explore the current course outline for MARK5822 Marketing Analytics in a Big Data World for information on how each course was structured, assessment ...

[PDF] MKT 566 Marketing Analytics Fall 2017 - USC Search


MKT 566 Lecture Notes at under COURSE DOCUMENTS background needed to begin to work in a marketing analytics position within a corporation, The syllabus schedule and contents are subject to revision at.

Marketing Analytics Curriculum - American University


Course Outline Applied Managerial Statistics (3 credits) Business Insights through Analytics (3 credits) Database and Big Data (3 credits) Predictive Analytics (3 ...

[PDF] Marketing Analytics - Radford University


Marketing Analytics (MKTG 450). Course Syllabus – Fall 2016. Radford University. College of Business and Economics. Department of Marketing.

[PDF] Marketing Analytics I - Department of Business Administration - UZH


Marketing Analytics I – Syllabus. 5. 1. INTRODUCTION AND OBJECTIVE. 1.1 Course Purpose & Objectives. At the heart of marketing practice ...

[PDF] Marketing Analytics -


... Analytics. NANODEGREE PROGRAM SYLLABUS Marketing. Analytics. In this course you will learn how marketing data is collected and distributed, the ...

Marketing Analytics | edX


English. Course Type: Instructor-led on a course schedule Syllabus. Skip Syllabus. Week 1: Introduction to Marketing Analytics and Customer Analysis.

Syllabus for All MARKETING ANALYTICS - JMU Canvas


Course Syllabus. Jump to Today. COURSE NUMBER AND TITLE. MKTG 482, Marketing Analytics. INSTRUCTOR. Dr. Val Larsen. E-mail: [email protected] ...

[PDF] Course Outline Template


We will cover essential decision models and strategic metrics that form the cornerstone of marketing analytics. The course is structured around marketing strategy ...

[DOC] Why Do You Want to Learn Marketing Analytics?


The objective of the course will be to show you the benefits of using a systematic and I argue that most analytic challenges facing marketing researchers, ...

[PDF] Business M733 Marketing Analytics Course Outline - MBA Program


Marketing Analytics Course Outline. Winter 2020. PRESENTED IN A BLENDED LEARNING COURSE FORMAT. Marketing @ DeGroote School ...